Lijo tsa Idahoan li bone thekiso ea lihlahisoa tsa litapole tse khotliloeng tse nang le metsi e nyoloha nakong ea seoa ha bareki ba pheha lijo tse ngata hae.
Bareki ba amohetse nako e eketsehileng hae ka ho leka liteko tse ncha, ho fihlela litatso tsa lefats'e e le mokhoa oa ho lekola litso tse ling, hape ba bonts'a tsebo ea bona mecheng ea litaba tsa sechaba.
Idahoan o ile a kenella mekhoeng ena ea bareki e ntseng e fetoha ka potlako le maano a ho bapatsa a hlohlelletsang selemo ho pota hore a hokahane le malapa a macha le ho lula a khothaletsa bareki ho hula lihlahisoa tsa Idahoan lishelefong tsa bona khafetsa.
Puisanong ena, Idahoan Foods 'Motlatsi oa Mopresidente oa Retail Marketing le Ntšetso-pele ea Khoebo Ryan Ellis o tšohla mohato o mocha ka ho fetisisa oa ho bapatsa le hore na Idahoan o lula a hokahane joang le bareki. Mefuta e 17 e monate ea tatso e fanang ka tatso ea maiketsetso ka metsotso ha e lokiselitsoe ho latela litaelo tse bonolo tse pakeng ea rona.
Ho etsa hore boemo bona bo phele, likhokahano tsa rona li shebile hore na lihlahisoa tsa rona li etsoa joang ka litapole tsa 'nete tsa Idaho tse 100% tse tsoang ho balemi ba lehae, tseo re li hlatsoang, rea li ebola, re li belisa joalo ka ha o ka etsa hae.
Qalong ea Covid-19 seoa, bareki ba ne ba etsa liteko ka kichineng ka lebaka la tlhokahalo ebile e le mohloli oa boithabiso ha ba ntse ba qeta nako e ngata ba le hae.
Haufinyane re hlokometse phetoho ea boits'oaro ba bareki le mohopolo, ka mokhathala o phehang haholo, o thusitseng ho khanna leano le ntlafalitsoeng la risepe le maemong a rarahaneng.
Phetoho ena ea morao-rao leanong la rona e bonts'a boiketlo le monate oa Idahoan bakeng sa ba batlang ho fumana tharollo e tsamaisoang habonolo, hape le lipepe tse ling tse kenyelletsang bareki ba rona ba 'foodie'.
Morero oa hau o mocha oa ho bapatsa - Project PULL - o thusa ho boloka khoebo e eketseha joang?
Ha ho tluoa lihlahisoa tsa Idahoan, rea tseba hore ho latsoa ke ho lumela - joalo ka ha ho bonts'itsoe ke sekhahla sa rona sa botšepehi sa 90%. Ena e bile tšusumetso ho Project PULL, mohato o etelletsoeng pele ke Wes Myer, motsamaisi oa thekiso ea mabenkele ho Idahoan Foods.
Ho kenya Idahoan matsohong a bareki ke leano le atlehang ho rona, mme re phethile mananeo a 'maloa selemong se fetileng ho kenya letsoho le ho boloka malapa a macha ao re a fihletseng.
Leha ho le joalo, re boetse re hlokometse hore bareki ba bangata ba bacha ba kanna ba tsebisoa lihlahisoa tsa rona nakong ea pokello ea korosari e etsahetseng qalong ea lefu la seoa, mme re fetotse leano la rona la risepe le boiqapelo ho li thusa ho ba susumetsa ho hula Idahoan ho tsoa ho bona lipente haeba li ne li se ntse li le sieo
Re sebelitse ho totobatsa karolo e fapaneng eo lihlahisoa tsa Idahoan li ka e bapalang liketsahalong tsena tsa ho pheha ka lipepe tse tsoang ho Indian Butter Chicken Mashed Potato Bowl ho ea Hawaii Bowl ea Kolobe e Mashed Bowl Bowl. Re thehile sehlopha se matla sa diresepe tse nang le cha. Letoto lena le totobatsang litatso tsa lefats'e e bile mohato oa morao-rao leanong la risepe leo re le bolokileng ka botsitso ho lula re hokahana le mekhoa ea bareki.
Morero o mong o shebaneng le risepe ke phephetso ea risepe ea TikTok #idahoanmash. Ke eng e hlohlellelitseng phephetso ee le phephetso ea Idahoan ea TikTok, #mashoutchallenge?
Kiersten McFarland, setsebi sa papatso ho Idahoan Foods, o ile a atamela sena ka mahlakore a mabeli, a qala ka phephetso ea boikoetliso hobane qetellong ea letsatsi re litsebi tsa lijo mme ke seo re se tsebang hantle.
Sena se boetse se re lumelletse ho bonts'a sehlahisoa seo re se fumaneng se utloahala le Gen Z haholo - litapole tsa rona tsa Flavored Mashed. Ka nako e ts'oanang, re phatlalalitse phephetso ea motjeko ho bonts'a bareki bana lehlakore le monate la lebitso la rona leo e kanna eaba ha ba e-so ka ba ba le lona pele.