Ha matsatsi a phomolo a ntse a atamela, bareki ba lebelletse hore mekete ea bona e tla shebahala e fapane ha e bapisoa le selemong se fetileng, ka halofo ba rera ho reka mabenkeleng a bona a matsatsi a phomolo ka morekisi oa inthanete, ho tloha ho liperesente tse 15 feela ho 2019, mme boholo ba bareki - liperesente tsa 63 - ho rera ho sebelisa ho pheha lapeng e le mokhoa oa ho lula o natefetsoe likhoeling tse tlang.
Frito-Lay, moetsi oa tse ngata tsa lijo tse bobebe tsa Amerika, kajeno o phatlalalitse khatiso ea morao-rao ea lipatlisiso tsa US Snack Index1, a senola ka moo mabenkele, ho pheha le litloaelo tse bobebe li fetohileng selemong sena, le se lebelletsoeng ho ba le tšusumetso e sa feleng ho 2021 le ka nqane.
Mike Del Pozzo, motlatsi oa mopresidente ea phahameng oa thekiso le molaoli ea ka sehloohong oa bareki, Frito-Lay Amerika Leboea:
"Bareki ba fetotse boitšoaro ba bona ka liperesente tse 58 tsa ho noa tse ling ho tloha ha COVID-19 le ho reka ka liteishene tse ncha ka ho amohela marang-rang liperesente tsa 40."
“Nako ena ea matsatsi a phomolo re lebelletse ho bona likopano tse nyane le ho suthela hole le lits'oants'o, ho bolelang hore malapa a mangata a reka lijo kaofela. Ebile, liperesente tsa 13 li lebelletse ho sebelisa chelete e ngata ho reka korosari bakeng sa Thanksgiving selemong sena, kahoo bohlokoa ba ho fana ka mefuta-futa le phihlello ea lijo tse bobebe tsa Amerika ke ntho ea mantlha ho Frito-Lay selemong sena sa phomolo. ”
Mekhoa e meng ea mmaraka le lintlha-kholo tsa US Snack Index li bontša:
Keketseho ea liperesente tsa 300+ ho MaAmerika a rerileng ho reka lijo tsa matsatsi a phomolo ka morekisi oa inthanete ho fapana le selemong se fetileng.
- Ho boloka bophelo bo botle le polokeho ke kameho ea mantlha (liperesente tsa 37) bakeng sa ho reka korosari selemong sena sa phomolo, ho khanna bareki ba bangata ho reka mabenkeleng ka inthaneteng.
- Ebile, Ma-Amerika a etsang liperesente tse 50 a rera ho reka mabenkeleng a bona a phomolo ka morekisi oa inthanete, ho tloha ho liperesente tse 15 feela ho 2019.
- Lijo tse bobebe ke tsona tse ka rekoang marang-rang bakeng sa matsatsi a phomolo, mme bareki ba 77% ba re ba kanna ba etsa joalo.
Le ha matsatsi a phomolo a tla shebahala a fapane, lijo li tla tsoelapele ho bapala karolo ea bohlokoa.
- Ma-Amerika a mangata (liperesente tsa 83) a rera ho sebelisa chelete e lekanang kapa ho feta mabenkeleng nakong ea matsatsi a phomolo.
- Maamerika a ntse a reka mabenkeleng a matsatsi a phomolo. E le 'ngoe ho tse hlano e rera ho reka matsatsing a mararo pejana ho selemong se fetileng ho qoba matšoele kapa ho tsoa setokong (IRI).
- Likopano tsa matsatsi a phomolo li tla ba nyane haholo selemong sena: palo ea batho ba bohareng lijong tsa Thanksgiving e lebelletsoe ho ba bahlano selemong sena, ho tloha ho tse robeli selemong se fetileng (IRI).
- Ha ho tluoa ho se etsahalang ka matsatsi a phomolo, batho ba Chicago ba ile ba beha li-snacks tse monate pele ho liperesente tsa 61, San Franciscans ba khetha li-chips le lipipisi (liperesente tsa 58), mme ba fetang halofo ea Miamians (liperesente tsa 54) ba rera ho fana ka lijana tsa chisi le nama.
Bareki ba boloka lijo tse bobebe ho feta neng kapa neng.
- Karolo ea 66 lekholong ea ba arabelitsoeng phuputsong e re ba boloka lijo tse bobebe tse ngata li bolokiloe malapeng ho feta pele lefu la seoa.
- Mariheng ana, liperesente tsa 54 tsa bareki ba ntse ba rera ho bokella lintho tsa bohlokoa, ka lijo tse bobebe tse letsoai sehlopha sa bohlano bareki ba batlang ho se bokella.
- Lebaka la ho bokella hona joale? Karolo ea 66 lekholong e amehile ka hore lihlahisoa li felile 'me liperesente tse 58 li batla ho fokotsa ho pepesehela vaerase.
- Lebaka le leng la mantlha leo ka lona bareki ba kenyang lijana tse bobebe lijong tsa bona ke ho eketsa monate matsatsing a hae. Karolo ea 63 lekholong ea ba arabelitsoeng phuputsong e boletse hore ba ja lijo tse bobebe e le mokhoa oa ho roba letsatsi la bona mme liperesente tsa 76 li re ho ja lijo tse bobebe ke mokhoa oa ho itšoara.
- Li-dips li fetohile seneke se ntseng se ata haholo. Frito-Lay e tlaleha keketseho ea liperesente tse 16 ea theko ea li-dips selemo ho feta, mme bareki ba supa bonolo / ba sa hloke ho e etsa ho tloha qalong e le lona lebaka la mantlha la theko.
Bareki ba reka mabenkeleng hangata hara beke le inthaneteng.
- Le ha Moqebelo le Sontaha e ne e le matsatsi a tloaelehileng a ho reka, bareki ba se ba reka ho pholletsa le beke kaha linako li fapane, ka Laboraro le Labone ba bona keketseho ea sephethe-phethe sa mabenkeleng.
- eCommerce Grocery le eona e lula e le holimo mme ho lebelletsoe hore e tla khomarela. Ka karolelano baskete ea inthaneteng e phahame ka liperesente tsa 32 YOY le liperesente tsa 75 tsa bareki ba ikemiselitseng ho pheta le mofani oa lireschorente oa inthanete matsatsing a 30 a tlang.
Ho pheha ho khutla e le mofuta oa boithabiso o ratoang ka ho fetesisa nakong ea ts'ebetso ea COVID - 'me lijo tse bobebe li ntse li eketsa lisebelisoa tsa diresepe.
- MaAmerika ha a na mokhathala o mongata oa ho pheha joalo ka ha ho ka lebelloa, ke liperesente tse 40 feela tse bontšitseng hore ba khathetse ke ho pheha hae.
- Hoo e ka bang likarolo tse peli ho tse tharo (liperesente tse 63) tsa ba arabelitsoeng ba rera ho sebelisa ho pheha ho lula ba natefetsoe, e leng se etsang hore e be e tsebahalang haholo ho batho ba arabelitsoeng hore ba tla nka karolo, hara ts'oaetso ea COVID.
- Mme MaAmerika a batla mekhoa e mecha ea ho noka lipepepe, ka liperesente tsa 83 tsa ba arabelitsoeng ba re ba sebelisitse kapa ba ka leka lijo tse bobebe e le sesebelisoa sa risepe, ka likhase tsa litapole (liperesente tsa 31) le li-chips tsa tortilla (liperesente tsa 32) motsoako o tloaelehileng oa lijo tse bobebe.
- Karolo ea 63 lekholong e lumetse hore e hloka pululelo e eketsehileng ea risepe, ka lebaka leo PepsiCo e sa tsoa tsebisa MoreSmilesWithEveryBite.com, setsi sa marang-rang sa diresepe tse amohelang malapa tse nang le lijo tse bobebe tsa Frito-Lay le lijo tsa Quaker.
Litatso tsa khale li atile ha likhoeli tsa mariha li qala.
- MaAmerika a khutlela lijong tse tloaelehileng tsa matšeliso selemong sena ho fapana le litatso tse tloaelehileng tsa linako tsa selemo. Mohlala, liperesente tse 50 tsa batho ba arabelitsoeng ba re ba thabetse lijo tsa khale tsa boiketlo, mme ke liperesente tse 32 feela tse itseng ba thabetse mokopu oa Pumpkin.
- Likhetho tsena li fapana ka libaka, ka liperesente tse 54 tsa batho ba Chicago ba labalabelang chili, liperesente tsa 40 tsa baahi ba Dallas ba thabetse sopho ea tortilla ea khōhō le liperesente tse 43 tsa New Yorkers tse its'etlehileng ka litatso tsa sinamone ea apole.
Mike Del Pozzo:
"Liphetoho tsena tsa bareki le tsa mmaraka li re nolofalelitse ho lekola bocha hore na re netefatsa joang hore lihlahisoa tsa rona li lula li le teng le hohle."
"Frito-Lay e ikarola ka ho ba le karolo e ngoe le e ngoe ea ts'ebetso ea peo ea shelefo, e nolofalletsa boiphihlelo ho tsoela pele ho nchafatsa le ho fihlela litlhoko tsa bareki."