Bakeng sa malapa a mangata le lihlopha tsa batho, li-veggies tse leqhoa (le litholoana) li etsa hore ho be bonolo ho ntlafatsa tlhahiso le ho fokotsa litšila tsa lijo, ho latela lipatlisiso tsa morao-rao, tse qotsitsoeng ke American Frozen Food Institute (AFFI).
Tlhahlobo e khethehileng ea malapa a lumellanang le litlhoko tsa Lenaneo la Thuso ea Phepo ea Tlatsetso le eona e ne e le karolo ea lipatlisiso (SNAP). Ho ea ka barupeluoa ba robeli ho ba leshome ba tšoanelehang ba SNAP, litholoana le meroho e hatselitsoeng li etsa hore ho be bonolo ho ja lihlahisoa tse ngata, ho fokotsa tšenyo ea lijo le ho boloka chelete. Liphetho tsena li bonts'a bohlokoa ba lijo tse hatselitsoeng mananeong a fepelo a mmuso.
“Ha indasteri ea lijo le baetsi ba melaoana ba ntse ba hlahloba litsela tsa ho ntlafatsa phepo e nepahetseng le ho fokotsa tlala naheng ka bophara, lijo tse hatselitsoeng e tlameha ho ba karolo ea tharollo. Bareki ba hlokomela hore litholoana le meroho e hatselitsoeng li fana ka tsela e bonolo le e bonolo ea ho kenyelletsa lihlahisoa lijong tsa bona, kaofela ha bona ba ntse ba eketsa lidolara tsa bona ka lebaka la litšila tse fokotsehileng, "ho boletse Mopresidente le CEO oa AFFI, Alison Bodor.
Ka mokhoa o ts'oanang, bareki ba fetang 25% hona joale ba reka li-veggies (le litholoana) tse nang le serame ho feta lilemong tse tharo tse fetileng 'me ba tseba melemo e mengata ea bophelo bo botle ea ho etsa joalo.
"Ka kakaretso, ho kenella ha US ho phahame, 'me 94% ea malapa a Amerika a reka litholoana le meroho e leqhoa," litsebi tsa AFFI li re.
Palo e kholo (86%) ea bareki ba fetang 1,500 bao ho buisanoeng le bona ba lumetse hore ho ba le litholoana le meroho e hatselitsoeng ho etsa hore ho be bonolo ho ja lijo tse ngata. Ka lebaka la litšoaneleho tsa bohlokoa tsa serame, joalo ka nako e telele ea sethala le khetho ea ho lokisa seo u se hlokang, 83% ea ba arabetseng ba boletse hore litholoana le meroho e hatselitsoeng li ba thusa ho fokotsa litšila tsa lijo le ho boloka chelete. Ho feta moo, 76% ea ba arabetseng ba lumetse hore litholoana le meroho e hatselitsoeng li khothaletsa batho ho ja lihlahisoa tseo ba kanna ba se tsebe ho li pheha ka tsela e fapaneng.
“Mokhahlelo oa lijo tse hatselitsoeng o fana ka litharollo tse fapaneng bakeng sa bareki ba kajeno, le e teteaneng litholoana le meroho e ntse e le karolo ea bohlokoa. Patlisiso ena e tiisa hore bareki ba fumana lits'ebetso le melemo e fapaneng ha ba ntse ba kopanya lihlahisoa tsena lijong tsa bona, ”ho boletse Bodor.
Theko ea litholoana le meroho e leqhoa naheng ea Amerika e fihlile ho USD7.1bn libekeng tse 52 tse felileng ka la 26 Phuptjane 2022, mme boleng ba sehlahisoa e ne e le lithane tse 135,500 1,95 ka holimo ho maemo a pele ho seoa ho lithane tse 2.9m. Lihlahisoa tse holimo ka har'a karolo ena e ne e le meroho e sa hlakang, litapole le eiee, le litholoana, ka thekiso ea USD2.3bn, USD1.5bn, le USDXNUMXbn, ka ho latellana.
Bareki ba kenyelletsa lijo tse hatselitsoeng ka litsela tse fapaneng nakong eohle ea lijo. Litholoana le meroho e hatselitsoeng hangata li ne li sebelisoa e le mahlakore a lijo tsa mantlha (63% ea bareki bohle ba bonts'itse ts'ebeliso ena), e le metsoako ea lino le li-smoothies (50%), hape e le mokhabiso oa lijana tsa pasta le raese (44%).
Hoo e ka bang bareki bohle ba ile ba boela ba bolela hore ba rekile lihlahisoa tse foreshe le tse hatselitsoeng, ’me ha lihlahisoa tse foreshe li ne li fokola, ba ne ba retelehela ho litholoana le meroho e hatselitsoeng ho li tsamaisa ho fihlela leetong la bona le latelang la ho ea mabenkeleng. Ho latela lipatlisiso tsa 'maraka tsa AFFI's Power of Frozen 2021, bareki ba bangata ba kenyelletsa lihlahisoa tse ncha le tse hatselitsoeng moralong oa bona oa lijo. Lintlha tsena li lumellana le liphetho tsa bona.
Ho utloisisa hamolemo maikutlo a bareki, boitšoaro ba ho reka, le tšebeliso ea litholoana le meroho e hatselitsoeng, American Frozen Food Institute (AFFI) e hirile 210 Analytics ho lekola mefuta e mengata ea malapa e ipapisitseng le Palo ea Sechaba ea Amerika. Ho ea ka phuputso e bitsoang "Litholoana le Meroho e Hatselitsoeng: Maikutlo, Tšebeliso le Litebello Har'a Bareki ba US le Malapa a Tšoanelehang a SNAP," theko e tloaelehileng le tšebeliso ea lihlahisoa tse hatselitsoeng li tlatsetsa ho eketsehang ha litholoana le meroho.
Mohloli: https://www.potatobusiness.com